https://www.youtube.com/watch?v=3tDLL6fngx8

The song i have chosen for my work is:

The Strypes - You Can't Judge A Book By The Cover

I think this is a good song as it is very upbeat and seres a good tempo, i may have to edit it bait to make it fit with my motion on screen. I also think the words "you can't judge a book by the cover" conveys a good messages about how people just think dunstable is rundown from a quick look but actually there is a lot to do.

Women from don't let dunstable die

we met a women from the 'dont let dunstable die' scheme.when she came in she explained what she wanted us to show in our motion graphics.
the main points i got from her was:

• make it positive, a positive outlook on dunstable. 

• make it upbeat and happy for people to watch

• keep it modern, something that will catch peoples eyes

• aim it at the young children, teenagers, family, couples and also elderly people.

• dont include anything about empty shops, this could be negative

• show that there are things for people of all ages to do in dunstable 

• free parking after 10pm

so the overall she wants is too keep it very positive and make duntable appealing. 

Tutorials

We had Callum and Keith come in to give us tutorials about after effects, as this was the program i was going to use it really helped me figure out the program and really get to grasps with how i was going to create my motion graphics.

Team mia and me

DUNSTABLE IN THE 16th CENTURY AND 17th CENTURY

In 1533 Archbishop Cramner announced the divorce of Henry VIII from Catherine of Aragon in the Priory church. Henry VIII closed the priory in 1539. Local people helped themselves to stone for building. However the closure of the priory led to the decline of Dunstable. In the Middle Ages many pilgrims came to the priory and spent money in the town. Those visitors were now gone.

Moreover like all Tudor towns Dunstable suffered from outbreaks of plague. There was a severe outbreak in 1582.

The wool cloth industry declined in the 17th century in the face of competition from the north of England. However some new industries grew up in Dunstable. One was lark catching. Another was making straw hats. Yet another industry was brewing. There was also a lace making industry in Dunstable. Yet in the 18th century Dunstable remained a small and unimportant market town and the population hardly grew at all.

DUNSTABLE IN THE 18th CENTURY

In the 18th century Dunstable was quite prosperous but it was very small. In 1801, at the time of the first census it still only had a population of 1,296. It was hardly larger than it was in the Middle Ages. Despite its small size Dunstable was an important stage coaching town. There had always been people travelling in private coaches but now you could pay to travel in a stagecoach. From 1742 stagecoaches made regular stops in the town and travellers stayed in the inns.

Meanwhile lace making and straw hat making boomed in Dunstable boomed.

In 1712 William Chew died. He left money in his will to build a school for 40 poor boys. It opened in 1715 but closed in 1905. Also in 1715 Frances Ashton built almshouses (she gave her name to Ashton Square). In 1723 Jane Cart, a wealthy widow built the Cart almshouses. Furthermore Church Street was built in 1784

.

DUNSTABLE IN THE 19th CENTURY

In the early 19th century straw hat making boomed in Dunstable but later in the century it declined. However at the end of the 19th century new industries arrived such as printing and engineering. The railway reached Dunstable in 1848 and from then on the town grew rapidly (although it was still small at the end of the century). In 1901 Dunstable only had a population of 5,157. Houghton (which was still a separate community) had a population of 2,608.

In the mid-19th century new streets were built on the west of the town such as Matthew Street, Albion Street, Edward Street and Icknield Street (named after the Icknield Way, a track which had existed since prehistoric times).

From 1836 there was a gas supply in Dunstable. If you could afford it you could have gas light in your home. From 1865 the streets were lit by gas. In 1855 Dunstable gained its first newspaper. In the 1870s the town gained a piped water supply and in 1897-1902 sewers were built. A cemetery was laid out in 1861. Then in 1864 Dunstable was made a borough. A police force was formed in 1865. The first telephone exchange opened in 1897.

We also went to Dunstable library and looked up some local history. 

Iconic plac in Dunstable

Here is some proof of our research in the library. We looked though the historical files to gather more information on why the footfall in Dunstable started to decline originally.

Information in front of the statue. This informed us that it was placed here to represent the transport of goods from when the romans built this town. 

Images from the front of priory church, this was so we could get a better idea of one of the places that Henry the 8th liked to visit once he help re build the town after the saxons destroyed it. we were helped from a local model.

The inside of the church wasn't very different and has some very nice architecture.

The clock tower after it had been re built. Originally the clock tower was one of the main attractions in dunstable and was placed in the Quadrant.

we noticed that the market was still very busy and brought in a lot of people, un fortuity it does only seem to appeal to an old aged audience. This once popular market need to be revamped to bring in a younger audience.

Here is the old palace lodge witch still brings in many people. The norman king next door was sadly burt down a little while ago this was a popular place and probably decreased footfall one it had been burnt down.l

primary research around dunstable

whilst one half of our group were doing surveys and collecting information, the other half went a took pictures of dunstable that highlighted good area's and run down/old area's, from this we can clearly see what are place's of dunstable would have a negative effect on footfall. These are the images that i was given to annotate from my group.

charts.

From the data we gathered me made graphs to show the information in a clearer way.

Questionnaire results.

We surveyed 20 people and here were our findings:

1.
Male = 5
Female = 15

2.
10-20 = 4
21-30 = 7
31-45 = 4
46-59 = 2
60+ = 3

3.
Yes = 20
No = 0

4.
Not often = 1
Sometimes = 2
Very often = 17

5.
Yes = 13
No = 7

6.
Yes = 12
No = 8

7.
Studies = 3
Work = 10
Social life = 8
Leisure = 3

8.
No = 11
Satisfactory = 9
Yes = 0

9.
Quadrant = 14
Supermarket = 12
Retail park = 5
Go bowling = 4
Grove = 4
Other = 3

10.
Markets = 8
Children's activities = 4
Teen activities = 2
Adult activities = 5
Family activities = 8
Shops = 16
Nightlife = 7
Restaurants = 10
Nature = 5

11.
Yes = 20
No = 0

12.
Yes = 8
No = 12

13.
Leaflets/flyers = 7
Social networks = 9
Email = 2
Posters = 6
Websites = 1
Newspapers = 6
T.V ads = 8

14.
Yes = 16
No = 4

David Pocull

"I am based in Barcelona, but works globally.

I started my career by studying graphic design and with the years, I developed a strong interest in other disciplines like illustration and animation. This breadth of knowledge allows me to work on a wide range of projects; from print design to motion graphics – I like a challenge!

I had the chance to live in New York and London. I stayed in the big apple for 3 years and worked for studios like Buck, Brand New School and Eyeball. In London, I co-founded the motion graphics studio Cake. After 3 exhilarating years at Cake, I decided to move back to my beloved Barcelona, where I now art-direct projects."

http://pocull.com/balls/

http://pocull.com/pocull-reel/

I like the drawing style and the bright colours he uses. I think i may uses some of the same movement on my object like he does for instance the ball rolling.

Andrew Gill

"Having worked intimately for a variety of clients on both large and small scales, I am confident and experienced in design for motion, print and screen with a fully proficient and a working knowledge of the Adobe Creative Suite CS5.5 and a variety of motion graphics programs, including Cinema 4D, Final Cut and Premier.

In addition, I also hold an MA in Motion Graphics & Visual Communication from Kingston University, receiving a Distinction.

Specialties: Motion graphics, design for print. After Effects, Cinema 4D, Final Cut, Premier, Indesign, Illustrator and Photoshop." - Andrew Gill

He has worked on project for people such as- Rita Ora, Men in back three, E4 and MTV.

Rita Ora:
http://andrewgill.co.uk/portfolio/rita-ora-tour/

MTV-21 jump street:
http://andrewgill.co.uk/portfolio/21-jump-street/


Rita ora:

I like the bright colours they have used to show her graphics and gives it and electric and exciting look to it. she is trying to create the image of living life to it's fullest, The images go with the beat and reflect the electric dance themed music creating a suitable atmosphere for the crowd. The images are visually exciting and and would catch the eye of the viewer as they are bright and in you're face like her music. the fast moving flashes of the image would suite the fast beat of the music thus reflecting this onto the crowd and probably making there dancing/ behaviour fast, as I'm guessing she's doesn't want people dancing slow as it wouldn't reflect her music as well. for these reasons i think the images work well to reflect her style onto her audience and create an atmosphere the designer and rita ora herself was probably hoping for.

21 jump street:

In this I think the way he places videos amongst digitally created images, this creates a good visually stimulating piece and I may think about this when I am designing. AS it is set in a school surrounding  with older actors imaged in it, it gives the viewer a good idea already what the plot of the story might be without giving too much away also as the actors seem to old to be in school it creates the idea of adult humour. As there is a lot of moving images it keeps the viewers attention.

David wilson

ABOUT :

Born in Yorkshire, raised in Hertfordshire, teenage years in Somerset, higher education in Brighton, 2007-2013 in London, England. Now, LA-based director and artist.

He is known for creating music video motion graphics such as arctic monkeys do i wanna know ? and Tame impala's- mind mischief.

most of these containing some film element and bright and fluent visuals.

Tame impala, mind mischief:
http://thisisdavidwilson.com/portfolio/tame-impala-mind-mischief

Arctic monkeys, do i wanna know? :
http://thisisdavidwilson.com/portfolio/arctic-monkeys-do-i-wanna-know

What I think

Tame impala:

I like this work, the thing i like is how he has used hand drawn illustrations to add to his motion graphics. I think i may use this hand draw style as inspiration for my motion graphics.

Arctic monkeys do i wanna know:

I like how he uses bright colours on a black background to make the small images predominately stand out from the background.

What is motion graphics

Similar to info graphics, but video footage or animation to create the illusion of motion, generally displayed through electronic media.

Motion graphics transforms on their own unlike interactive date visualisations.

Motion Graphics are usually combined with audio, which makes them like films.

Questionnair

Don't let Dunstable die.

What is your gender?
Male          Female          Other/Don't want to answer

What age group do you fit into?
10-20          21-30          31-45          46-59          60+          Do not want to answer

Do you live in Bedfordshire?
Yes          No

Do you live in Dunstable?
Yes          No

Do you visit Dunstable often?
Not often          Sometimes          Very often

What brings you to Dunstable?
Studies          Work          Social life          Leisure

Do you think Dunstable is a successful town?
No          Satisfactory          Yes

Where do you visit in Dunstable?
The Quadrant          Supermarket          Retail park          Grove          Sport          Other (please specify)

What improvements would you like to see in Dunstable? (Can tick more than one)
Childrens activities          Teen activities          Nightlife          Nature          Restaurants

Would you visit Dunstable more often if the suggestions above were readily available?
Yes          No

Do you use online shopping more than visiting the shops?
Yes          No

What advertising techniques would catch your attention?
Leaflets/flyers          Social networking          Email          Posters/billboards          Websites          

Newspapers/Magazines          Tv ads

Would you respond to a viral advertisment/promotion with regards to improving your local community: Dunstable?Yes          No          Possibly

Group task

we also looked at the other groups work to collect other points and ideas from our brief so we could add them to our own.

 we then look at our grading criteria for a d  grade. this will help us to know what were aiming for and how we will do it.

we then look at our grading criteria for a merit grade. this will help us to know what were aiming for and how we will do it.

This mind map was following from our brief what we done was explored our brief in great detail so we knew what we had to research, who we had to talk to and how.

This is a mind map we worked in a group, it covers what wed think as a group would improve the footfall in dunstable for example a market or a new look

Don't let dunstable die.

Design and produce a digital story, which aims to improve footfall in dunstable town centre. 

The aim of the brief we have been given is to tell a story using digital technology though motion graphics.  The video would be used to advertise dunstable in a positive way and try to improve footfall.