advertising campaigns

I do not really like this image I think it's too simple and boring to read, if i got handed this in the street I would probably throw it in the bin without reading it. They have used a simple sans font informal but boring and too bold on the front cover, getting the message across but not the main point. They have used contrasting colours I'm not sure if this is to grab attention, but I don't think it works and it overpowers the text. To enhance this I would change the colour scheme, to colours that are more complimentary, i would also change the positioning and size of text on the front page.

I like this one I like the clean approach they have gone for making it look spacious and a quick read, it also put there point across of cleaner air. the text is easy and simple to read. the colour scheme they have used fits nice with bold headlines to draw attention and not too much colour.

I Think this is a very smart approach, I like the way they have used a joke to try and get people to read. The colours are nice to look at and compliment each other. If I got given this on the street I would read it.

I like this the most, they have used a warming orange gradient with easy to read black text on top making it easy to quickly read though. The art aspect of this may appeal to a younger generation, or just creative people. running all the way though and bleeding off the page works well also the black and with sitting on the orange background makes it stand out and interesting to look at.